Dec 9, 2011 Community
Recently, I attended a free virtual event about publishing. In order to sign up, I had to give away my email address, so I knew I’d be added to an event email list. That’s the name of the game. And really, I did want emails from them, at least leading up to the event. I like to be kept in the loop.
The event wasn’t my thing in the end. It was a well-organized event; it just wasn’t for me.
I continued to get emails after the event ended, mostly about future events and partner events. That’s okay. I expected that from the organizers, and if I had liked their event, I probably would have been happy to continue receiving emails. But, since I have no intention of ever participating again, I decided to unsubscribe. And that’s where I ran into problems.
See, when they collected my email address, they didn’t just add me to a main list. They added me to all of their lists, and in order to stop receiving emails, I have to unsubscribe to all of them. Separately.
What the fuck.
I’ve been trying to unsubscribe from these damn lists for over three weeks now. Every time I think I’m good, I get another stupid email about their stupid events. I’ve unsubscribe to at least ten lists at this point. You think I’m kidding, but I’m not.
It’s shady at best to add me to so many lists without a clear way to unsubscribe to all of them at once. The way they did it was very smart, because they have it set up so that you only get one email every few days, even though you’re on all the lists. As soon as you unsubscribe from one, another that’s been dormant kicks in.
News flash: I DON’T WANT TO GO TO FUTURE EVENTS.
This company is like a crazy ex who is stalking me. I’m not going to take you back. You’re lucky that I don’t have a restraining order. Yet.
I’m not going to have a sudden change of mind. In fact, all this is doing is pissing me off more and more. Even though the event itself wasn’t for me, I was happy to recommend to it people who I thought could benefit from it. At first. Now? I wouldn’t recommend it to anyone because I find the constant sales emails so annoying. I’m pretty sure that their goal isn’t to annoy people to the point where they speak badly about their events.
The moral of the story here is that unsubscribes suck, but you have to make it easy for people. Anyone who wants to unsubscribe isn’t a valuable list member anyway, since they aren’t likely to click your links, read your blog, buy your products, or promote your services. They’re just a useless number, not part of your community. So let them go!
- Ask the Readers: Why Did 125 People Unsubscribe from VBL Last Month? (virtualbusinesslifestyle.com)
- How I Tripled My Mailing List Sign-Ups in Less than 10 Minutes (blogworld.com)
- Listen and Learn When Customers Unsubscribe from Your Email List (community.constantcontact.com)