Feb 15, 2013 Blog Content
Posted by Allison
There’s this oft-touted blogging rule that your content doesn’t have to be great. It just has to be okay.
It has to be passable. It has to be good enough to teach the reader something. It has to be clean. But it doesn’t have to be fantastic. Because if you spend your time worrying about perfection and pushing yourself to write incredible content, you’ll waste time. Instead of writing one amazing post, you could write 10, 20, maybe even 50 “just okay” posts.
And that’s what people want: more content. They don’t care about being wowed. They care about walking away with a kernel of a concept or a brief set of directions, and you need to give them this content as often as possible. Plus, if you get hung up on writing the perfect post, you’ll never post anything. Or so proponents of this rule would have you believe.
Well, I think the “just okay” rule sucks.
While it’s true that a post doesn’t need to be absolutely perfect to be worthy of reading, you should be shooting for greatness, not mediocrity.
“The world doesn’t need any more mediocrity or hedged bets.” – Anne Rice
Write a keyword-rich post about Topic X might end up driving a lot of traffic to your website. But if ten other websites have already written about Topic X and you’re basically just regurgitating information in an SEO’d way, rather than adding anything valuable to the conversation, you’re just cluttering the Internet.
This isn’t just about cluttering the Internet, though. It’s also about pumping out posts that aren’t fully developed. Is the post you’re publishing the best it can absolutely be? If not, why are you hitting that publish button?
Publish your best content. Some posts are going to be better than others, but you should always strive to push yourself toward greatness. Don’t settle for “just okay,” because you’re setting yourself on a slippery slope. Be awesome in the truest sense of the word. Your readers deserve it.