When the Goal Ship is Sinking: Five Tips to Help You Get Back On Track

It’s easy to lose site of your blogging goals. It starts with a small deviation fromĀ  your original goal – you want to review a friend’s new iPhone cooking app even though your blog is about fashion or announce that you’re going to a cool auto show even though your blog is about books. Then you start listening to reader requests – which can be great but are often a bit off point. Then you hear some great blogging advice and you decide to take it even though it doesn’t mesh well with your blog.

Before you know it, things are a mess and you’re so lost that you have no idea how to get back on track. So you take some time off to think about it…but you never truly get organized again. Maybe you even give up completely.

Today, I have five tips that will hopefully get you back on track. These are tips I’ve personally used when I’ve felt that one of my blogs was going to the dogs:

1. Install a great editorial calendar plugin. I can’t tell you how much this has helped me. You can visually lay out your content so you see what is being posted on what day and where your weaknesses are. It helps you get an overall sense of the total product you’re putting out. I like thisĀ  editorial calendar plugin, but there are several options out there.

2. Read some blogs in your niche. When’s the last time you took a day off from doing any work and just read? And not books – other blogs in your niche. It’s important to understand what others are doing – both good and bad. Take some time to find out what others are doing, and dig deep. Don’t just read the major blogs in your niche; find brand new blogs in your niche as well and see what they’re doing.

3. Write down a mission statement. What is the overall goal of your blog? Stop thinking about how you feel the content is a mess right now. Take a deep breath, clear your mind, and think about the blog you set out to create. It’s okay if your goals are different from day one, but stop thinking about what you blog is or what you blog is becoming and start thinking about what you want it to be.

4. Reorganize your content. Take a hard look at your categories. Are they working for you? Are they contributing to the goal of your blog or are they confusing the message? Reorganize! Yes, it sometimes has negative repercussions to redo your categories, but sometimes that’s a band aid you need to rip off.

5. Brainstorm some new idea. Write your mission in the middle of a blank piece of paper. Then, start to mind map. The point is to brainstorm here without censoring yourself. New ideas are great for breathing new life into your blog (and can help you tighten your mission statement).

And don’t be afraid to give up. That sounds bad, and I don’t condone quitting when things get hard…but at the same time you don’t want to be miserable. Make those hard decisions when they need to be made rather than wallowing in limbo, running a half-assed blog. If you’re heart’s not in it anymore, no amount of reorganizing will help. Move onto things that make your soul sing!

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Head zombie wrangler here at Blog Zombies. Obsessed with all things social media. Lover of shenanigans and pancakes. Definitely not a ninja.

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